Senior Advisor – Email and SMS Marketing Enablement
Job Description:
- Design and execute sophisticated email and SMS marketing journeys using Salesforce Marketing Cloud Engagement and Data Cloud.
- Lead segmentation, automation, and personalization strategies aligned with business objectives.
- Develop advanced data management plans to support personalized marketing, including segmentation automations, reporting frameworks, and performance insights.
- Champion consent and preference management initiatives, ensuring compliance with TCPA, CAN-SPAM, and other regulations.
- Serve as a key stakeholder in enterprise initiatives, partnering with Product, IT, and Performance Marketing teams to align marketing solutions with business goals.
- Lead the adoption of new features and technologies across the email/SMS marketing stack.
Requirements:
- Expertise in Salesforce Marketing Cloud Engagement, including Journey Builder, Automation Studio, Contact Builder, Content Builder, Mobile Studio, and Einstein features.
- Advanced knowledge of Salesforce Data Cloud, with experience designing and activating audience segmentation strategies.
- Strong understanding of email/SMS marketing best practices, including deliverability optimization, compliance, and data hygiene.
- Technical proficiency in HTML, CSS, SQL, AMPscript, and JSON; experience with API integrations for cross-platform automation.
- Analytical skills using tools like Adobe Analytics and Tableau to interpret KPIs and optimize performance.
- Certifications: Salesforce Marketing Cloud Email Specialist (required); Salesforce Marketing Cloud Consultant (preferred).
- Experience: 6+ years in enterprise or agency roles focused on email/SMS marketing strategy, operations, or platform engineering.
Benefits:
- Core Medical Coverage: (low cost low deductible Medical, Dental, and Vision Insurance plans)
- 401K Retirement Plan with 7% Employer Contribution
- Exceptional Paid Time Off
- Maternity / Paternity Leave
- Infertility Treatment Program
- Adoption Assistance
- Education Assistance
- Enterprise Learning and Development
- And more
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