Sr. Marketing Coordinator

Hello! Please give this job description a good read before you decide to apply. Note that Hubspot prowess, an amity for a small-team/start up ethos, AI tool usage to accelerate or automate workflows, and an adaptable/flexible mindset are must haves. Direct mail experience is a plus! 100% remote and must be performed in the States. Sadly, we cannot sponsor VISAs. To Apply, Please Include a Brief Cover Letter Addressing:

• Your experience with email marketing platforms and a specific campaign you've executed
• How you currently use AI tools in your work (be specific about tools and use cases)
• Why pharmaceutical/healthcare marketing interests you
• Anything else you deem topical

About PrescriberPoint: The brainchild of David Ricks, CEO of Lilly, and incubated by Boston Consulting Group’s Digital Ventures, PrescriberPoint is a Series A healthtech whose mission is to help Health Care Professionals reduce the time, tension, and anxieties they and their patients encounter during the prescribing process. We are funded to date by Lilly, Pfizer, Adobe, and MasterCard. Position Overview We're looking for a Senior Marketing Coordinator to own hands-on execution of direct marketing campaigns for PrescriberPoint's digital agency. You'll work across email, SMS, and digital channels to help healthcare providers connect with the tools and resources they need to support their patients. This role reports to our Marketing Manager and focuses on tactical execution: building campaigns in HubSpot, maintaining list hygiene, coordinating assets, and ensuring every deployment meets our quality standards. You'll also provide operational support across marketing and customer success functions, including compliance submission coordination. We're looking for someone with 3+ years of experience who can hit the ground running — not an entry-level role. The right candidate is detail-obsessed, comfortable with marketing technology, and already using AI tools to work smarter. You'll be part of a lean team where precision matters and your work directly impacts campaign performance.

What You'll Do

Campaign Execution (50%)

• Build and deploy email campaigns in HubSpot from approved briefs and templates
• Set up audience segments, personalization tokens, and dynamic content
• Execute A/B tests on subject lines, send times, and content variations
• Configure automated workflows and triggered messaging sequences
• Coordinate SMS campaign deployment following compliance requirements
• Traffic creative assets between design, compliance, and deployment

Data & List Management (25%)

• Maintain email list hygiene: manage bounces, unsubscribes, and engagement-based suppression
• Validate contact data and flag quality issues before campaign deployment
• Build and QA audience segments based on targeting criteria
• Monitor deliverability metrics and troubleshoot issues
• Support CRM data integrity through regular audits and cleanup

Performance Support (15%)

• Pull campaign performance data and format reports for team review
• Track metrics against benchmarks (open rates, CTR, conversions)
• Document test results and maintain optimization learnings
• Flag underperforming campaigns and surface potential causes

Process & Coordination (10%)

• Maintain campaign calendar and track deployment timelines
• Coordinate with creative team on asset requests and deadlines
• Document workflows and update process guides as systems evolve
• Support social and display campaigns
• Provide operational support to cross-functional teams as needed, including submission coordination for compliance workflows

Required:

What We're Looking For

• 3-4 years of experience in marketing, communications, or related field
• Hands-on experience with HubSpot specifically (campaigns, workflows, list management)
• Demonstrated use of AI tools to automate or accelerate work (Claude, ChatGPT, or similar) — we want someone who already thinks this way, not someone we need to convince
• Familiarity with social media platforms and digital campaign fundamentals
• Strong attention to detail with ability to QA your own work before it goes live
• Comfortable managing multiple campaigns and deadlines simultaneously
• Proficiency with data: can work with spreadsheets, build audience segments, and interpret performance metrics
• Clear written communication skillsApply tot his job

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