Online Marketing

About The Opportunity Role: Online Marketing Level: Assistant Manager Reporting To: Manager - Performance Marketing Location: Gurugram About The Function MakeMyTrip’s Hotels business is one of the company’s largest and fastest-growing verticals, offering a wide range of domestic and international accommodation options to millions of travellers. The business focuses on building strong supply depth, competitive pricing, and a high-quality booking experience, making it a critical driver of both customer satisfaction and overall organizational growth. Within this ecosystem, the Hotel's Performance Marketing function plays a pivotal role in shaping and executing the growth agenda. Working closely with Revenue and Category stakeholders, it drives incremental volumes that contribute meaningfully to both topline and bottom-line performance. With a strong consumer-first lens, the function deeply analyses traveller behaviour, identifies growth opportunities, and builds strategies for both new user acquisition and retention. It also collaborates extensively with Hotels Product and Technology to influence feature development, enhance channel efficiency, and unlock scalable, sustainable growth across all performance marketing channels. About The Role The role is accountable for driving scale, efficiency, and ROI across Hotels performance and remarketing channels — including Google Hotel Ads, GDN, Facebook, TripAdvisor, and Trivago. The role involves translating business requirements into channel-level plans to deliver Room Nights, Shoppers, and New Users, while strengthening pricing signals, attribution accuracy, and data accessibility. The incumbent will own end-to-end reporting and drive actionable insights to improve campaign effectiveness and overall business impact. What Will You Be Doing

• Develop and execute effective performance and remarketing strategies to increase visibility, drive traffic, and achieve conversion goals
• Perform A/B testing and other experiments to optimize ad copy, landing pages, and other elements to improve conversion rates
• Leverage data and analytics to improve marketing efficiency and deliver targeted business outcomes.
• Collaborate with the content and design teams to create compelling and relevant ad copies and landing pages that align with our marketing objectives.
• Build and manage experimentation frameworks to uncover new growth opportunities and drive incremental efficiency.
• Partner cross-functionally with Category, Revenue, and Supply teams to strengthen competitiveness within the meta-search ecosystem, and with Product teams to improve on-site conversion.
• Utilize tools such as Google Analytics and other third-party platforms to track performance, derive insights, and present findings through both ad-hoc and recurring reports.
• Operate effectively across both strategic and execution layers—identifying growth opportunities while managing campaign execution, optimization, and performance analysis.

Qualification & Experience

• MBA from a reputed institute with 1-2 years of experience in marketing, preferably within performance or growth-focused roles.
• Strong knowledge of Google Ads platform, including campaign setup, keyword research, bid management, and performance tracking.
• Experience of new Google Ads types/formats (e.g., performance max) is preferred
• Experience working with analytics and attribution tools (e.g., Google Analytics, Appsflyer, MMPs).
• Proficiency in data-driven decision-making with the ability to interpret complex datasets.
• Strong communication, stakeholder management, and problem-solving skills.

Key Success Factors For The Role

• Analytical Thinking & Data Proficiency – Strong numerical aptitude with the ability to interpret data, perform quantitative analyses, and apply basic statistical concepts to drive informed decision-making.
• ROI Focus & Optimization – Continuously monitor and optimize campaigns to improve performance, drive efficiency, and ensure a strong return on investment.
• Industry Trends & Platform Updates – Stay updated with the latest digital marketing trends, algorithm changes, platform updates, and industry best practices to keep strategies relevant and competitive.
• Adaptability & Agility – Quickly adapt strategies based on performance data, new developments, platform changes, and evolving market conditions.
• Tracking & Tagging – Implement and manage tracking codes and tags to accurately measure and report on campaign performance.
• Customer Insights – Develop a strong understanding of customer behaviour, preferences, and pain points to create more targeted, relevant, and effective campaigns.
• Organization & Project Management – Strong organizational and project management skills with the ability to manage multiple campaigns, timelines, and stakeholders simultaneously.
• Ownership & Collaboration – Ability to work independently with a high sense of ownership while also collaborating effectively in a fast-paced, deadline-driven environment.
• Communication Skills – Excellent written and verbal communication skills with the ability to clearly present ideas, strategies, and performance insights.

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