Social Media & Paid Ads Contractor — HotBoy Hot Sauce

Location: Remote Type: Contract / Part-Time Brand: HotBoy Hot Sauce | @theofficialhotboy

About Us

HotBoy Hot Sauce launched in August 2024 with one mission: bring real heat and real flavor together — no junk, no gimmicks. Our signature sauce, Classic Hottie, blends smoked jalapeños with a hint of real maple syrup for a kick that's spicy, smoky, and sweet all at once. Created by Antoni Luke-Akagi, a serial entrepreneur with 30+ years in hospitality, health, and wellness, HotBoy is more than a condiment — it's a vibe. We're a young, bold, flirty, LGBTQ+ forward thinking brand and we're just getting started. The Role We're looking for a creative and strategic contractor to help us grow our Instagram presence and drive sales through paid social. You'll be working directly with our two-person team, so you need to be someone who's comfortable with autonomy, can move fast, and knows how to make a young brand punch above its weight. This is a dual-role combining organic social media management with paid Meta Ads management — we need someone equally comfortable crafting a caption that stops the scroll and optimizing an ad set for ROAS. A critical part of this role is the ability to take our raw photo and video assets and turn them into scroll-stopping, platform-native content. If you can shoot it in your sleep and edit it even faster, you're our person. If you happen to east coast or NY based, even better. What You'll Be Doing Content Creation & Video Editing •Edit short-form video content for Instagram Reels and Stories (and secondarily TikTok) from raw footage and photo assets provided by our team

• Develop a strong instinct for our brand's visual language and apply it consistently across all edited content — pacing, music, text overlays, transitions, and all
• Produce both organic and paid video creative from the same asset pool, adapting format, length, and hook style for each placement
• Provide clear, specific feedback to our team on what to capture during shoots to get the most out of each session — you'll be our eyes on set even when you're not there
• Stay on top of trending audio, formats, and editing styles relevant to food, lifestyle, and queer culture

Organic Social (Instagram-first- TikTok to follow)

• Manage the Instagram monthly calendar, write cheeky/bold captions, and engage with our "Hottie" community to build brand loyalty.
• Write copy and direct the use of existing photo and video assets
• Engage with our community — responding to comments, DMs, and building relationships with our audience
• Identify and pitch collaborations, UGC opportunities, and influencer partnerships that fit the brand
• Manage and grow our presence with a focus on building a loyal, engaged community (not just follower count)

Paid Media (Meta Ads)

• Build, manage, and optimize Meta ad campaigns across Facebook and Instagram with a focus on direct sales and new customer acquisition
• Develop audience targeting strategies tailored to our core demographic
• Edit and adapt existing creative assets specifically for paid placements, and flag when new creative is needed to improve performance
• Report on campaign performance regularly with actionable insights and clear recommendations
• Manage budget efficiently — we're a lean operation and every dollar needs to work

Email (Klaviyo)

• Manage our Klaviyo account—designing weekly newsletters and optimizing automated flows (Welcome series, Abandoned Cart, etc.) to drive retention.

What We're Looking For

• Proven experience managing social media for small or emerging consumer brands — you know what it takes to build from the ground up
• Strong short-form video editing skills are non-negotiable — please include examples of Reels or TikToks you've edited in your application. Proficiency in tools like CapCut, Premiere Pro, or Final Cut is expected
• Strong Meta Ads track record with demonstrated ability to drive e-commerce sales, not just impressions
• A genuine understanding of what makes a brand feel authentic and culturally relevant to queer audiences
• LGBTQ+ identified or with a meaningful, demonstrated history of working with and for LGBTQ+ brands — this community is core to who we are and we want that reflected in whoever tells our story
• Excellent copywriting instincts — bold, fun, and on-brand
• Ability to work independently and manage your own deadlines without hand-holding
• Familiarity with Klaviyo or similar email platforms is a plus
• Passion for food, hot sauce, or lifestyle brands is a major plus

What We Offer

• Flexible, remote contract work
• Creative freedom within a brand that has a clear identity and a lot of room to grow
• Direct access to the founders — no layers, no red tape
• The opportunity to grow with the brand as we scale

To Apply Apply with a message with the subject line "HotBoy Contractor" and include:

• A brief intro about yourself and why HotBoy feels like a fit
• Your portfolio or examples of social/paid work for brands you've managed
• Examples of short-form video content you've edited (Reels, TikToks, or paid video ads)
• Your rates and availability

HotBoy Hot Sauce is a queer-friendly brand and strongly encourages LGBTQ+ candidates to apply. Apply To This Job